HOW TO ENHANCE THE PRODUCT IMAGE IN THE EYES OF CUSTOMERS?

There are many ways to enhance the product image in the eyes of customers. In this article, I will introduce a simple method that I often

 apply.

UNION CONCEPT

Always let your

 product come with a more advanced, more luxurious product… in short, at a higher level.

For example: Your product is a

 cosmetic, in the conecpt of photos, videos, communication materials, marketing materials, your product always comes with a more advanced product line. Namely comes with Dior, Channel, Vercase, Hermès or

 famous products.

Absolutely do not come with cheap product lines positioned lower than yourself.

Absolutely do not compare with low-priced low-priced products.

Because when you compare or match with those products, your product is invisible to be pulled down to equal those products. Prestigious quality products in the eyes of users will not need to compare. Let this comparison be for users to experience, brands do not do this.

Agree that your product position is on par with other high-end products. When you think and act like that, customers will know your message.

KEYWORK

Unified keywork for products on all platforms, all messages, all content. The unification of this keywork will gradually cause suggestions to customers.

Like a product that claims to be… first for… over time, customers will remember you through the first keyword.

Or … for … with a suffix after the word for, if your customers are here, they will eventually remember what products are for them.

To enable 3 client states:

(1) Well, there is this product on the market.

(2) Well, there is this product on the market that I may need.

(3) Well, there is a product on the market that suits your needs.

The keywork suggestion will help the product stay in the customer’s mind in stages 1 and 2. When the customer has a need, (1) and (2) will be activated based on the suggestion in the customer’s head. customers, then (3) will be the first suggestion that comes to the customer’s mind.

PRACTICAL EXAMPLES

With the brand Keychron. I choose Keywork as:

“Keychron – mechanical keyboard for work” and “Keychron – Best keyboard for MacOS”

The object in question is the working user and the user using the macbook. The highlight product is Keychron

The keywork-based Conecpt is always the keychron keyboard associated with the Macbook, appearing in the working corner, everywhere and with high mobility.

The positioning in the customer’s mind is more important than the external reviews made by our side in the circle of experience.

This is an example, coming to SAMSUNG Vietnam when launching the screen for work also chose the appearance of Macbook and going with Macbook, it is impossible without Keychron. Don’t wonder why SAMSUNG does this because it simply wants to attract Macbook users to buy a separate screen from SAMSUNG. Remember that even the iPhone screen is made by SAMSUNG. If you can sell it, you can make money.

Positioning wins if the keywork is embedded in the decision maker’s head.

Make it easy. The important thing is to maintain it, there will be results.

Cre: Giap Duc Thang in Ban Hang Vi Dam Me