As you know, the product is the main factor that creates a successful advertising campaign.
Testing a product is already difficult, at the present time, if you don’t follow the brand direction but follow the screw model of trending products, it is quite a matter for a product to sell 500-1k singles and sell out.
Normally, there are even good test products and after 1-2 days of running, they are broken. So for those of you who have not built a strong content team that can deploy content in many directions and maintain the product lifecycle, you will be under pressure to have a product to test every day and choose products to test properly. (Content I say here includes all advertising content of the product, including text content, scripts, Video content, images, etc.)
In Vietnam, there are too many sellers so the same product has many sellers overlapping each other, this person imports goods to sell and another 100 people also import goods to sell and then whatever comes will come, the The product when tested is very good, but when imported, the failure completely appears, everyone is holding a pile of inventory without knowing anything, a lot of teams and companies die for this reason.
But for Southeast Asian markets such as the Philippines, Malaysia, and Indonesia at the moment, it can be considered as a green market with a small number of sellers, the level of competition is not high, good buying habits (of course there will be Some weaknesses I will analyze in detail in a separate article).
Therefore, it is easier to find good products to do business in the Southeast Asian market than in Vietnam (this is my opinion after working in the 4th market in Southeast Asia, if anyone has a good opinion) You can comment so that I can learn more.)
It’s not difficult to have many products to test every day, you just need to go to 1688, taobao, aliexpress, .. there are countless product codes but among thousands of product codes to choose and test 1 product code win is very difficult. . The game is difficult, surely no one wants to play. So what factors will make the game easier:
• Speed: You imagine the story that when you go to 1688 to find a product, 10,000 other people will also find it like you, each person will have a different mindset to find products and deploy products. The story of right and wrong will not be discussed here because it may be true for one person but wrong for another. But the fact that you are ahead of 10,000 other people is already a huge advantage. If you have sold 1-2 thousand goods, maybe your opponent’s goods have not yet returned to the warehouse. So equip yourself with the fastest product search speed. Try to list shops in the same category that you are selling and be the first to test new product codes that match your criteria.
• Product solves specific problems that few products in the market can solve: It sounds simple, but this is a pretty important factor to help you get a special competitive advantage over your competitors. At the same time, it is also a product that solves customer problems that no other product can solve. If you are only looking for similar products with different designs and designs that already exist in products that have been sold in large quantities in the market, but you do not have the advantage of price and traffic, the possibility of failure is high.
• Product has a diverse user file: Choosing a product that meets this criterion will basically help you deploy content extremely easily, which means you can increase the product life cycle from 500 to xxxx depending on the ability to think content and how to deploy.
Applying these will basically help you filter out a lot of junk products that make testing only cost and ineffective. The game will become easier and easier for you to choose between millions of product codes.
Suggest you a few sources to find other products 1688, taobao:
+ https://home.aliexpress.com/dropshippercenter/dashboard.htm go to Find Products to Sell: This page will list the product codes that dropshippers are deploying. See Sales Performance for product sales performance and make the right choice
+ Douyin: Extremely diverse product content produced by your country. This is also familiar to many of you, but try to apply the above thinking to select and test products, guys.
+ Youtube, Tiktok: Following some channels with good content about the industry you are aiming for is also a source of products you can use.
+ Kuaishou : Also a social network like Douyin taking advantage of a diverse product content store
+ Spy tools such as Poweradspy, BigSpy Buzzsumo, Fanpage Karma can spy on most of your competitors’ ads running….
If you currently do not have a competitive advantage in terms of creating a lot of unique content that is suitable for customer insights, and have not built a clear Brand for the product, testing new products every day is inevitable. . Customer needs always change over time, it’s your job to have the right mindset to keep up with that demand.
Thinking in each market, each industry is different, to be successful in many markets, it is essential to have the right mindset and create the process of finding and testing products for each market, for each time.
There are still many things I want to say about the product story such as how to sell 1 product x2, x3 revenue, but because the post is too long, I will see you in the next posts. Hopefully, my accumulated experience in the process of testing many products will help you get the right steps in the market.
The next part I will talk about operation, also the last part of this series, look forward to it!
